Privacy Policy

Last updated: March 21, 2026

Introduction

Hayden-Fisher Technologies, Inc. ("we," "us," or "our") operates The 12 Tribes™ trading card game platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services. Please read this policy carefully. By using The 12 Tribes™, you consent to the practices described herein.

Information We Collect

Information You Provide

  • Account Information: Username, email address, and password when you register.
  • Support Requests: Name, email, and message content when you contact us through our support form.
  • Payment Information: Billing details processed securely by Stripe. We never store your full credit card number.
  • Game Data: Decks you build, game history, and preferences.

Information Collected Automatically

  • Usage Data: Pages visited, features used, time spent, and interactions with the game.
  • Device Data: Browser type, operating system, screen resolution, and IP address.
  • Cookies: Session cookies for authentication and preferences. See our cookie practices below.

How We Use Your Information

  • Provide, maintain, and improve the game and our services.
  • Process transactions and send related information (receipts, confirmations).
  • Respond to your support requests and communicate with you.
  • Monitor and analyze usage trends to improve user experience.
  • Detect, investigate, and prevent fraudulent or unauthorized activity.
  • Comply with legal obligations.

Cookies & Tracking

We use essential cookies required for the website to function — specifically session cookies for authentication and CSRF protection. We do not use third-party advertising cookies or tracking pixels. You can configure your browser to block cookies, but doing so may prevent you from logging in or using certain features.

How We Share Your Information

We do not sell your personal information. We may share data with:

  • Service Providers: Stripe (payment processing), email delivery services, and hosting providers that help us operate the platform.
  • Legal Requirements: When required by law, subpoena, or to protect our rights and the safety of our users.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred.

Data Security

We implement industry-standard security measures, including encrypted connections (HTTPS/TLS), secure password hashing, and access controls. Payment data is handled entirely by Stripe and is PCI DSS compliant. While no system is 100% secure, we take reasonable precautions to protect your data.

Data Retention

We retain your account data for as long as your account is active. If you delete your account, we will delete your personal information within 30 days, except where retention is required by law or for legitimate business purposes (e.g., fraud prevention, financial records). Support tickets are retained for up to 2 years.

Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data ("right to be forgotten").
  • Object to or restrict certain processing of your data.
  • Data portability — receive your data in a structured, machine-readable format.
  • Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, contact us at contacts@hayfish.ai or use our support form.

Children's Privacy

The 12 Tribes™ is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly. If you believe a child has provided us with personal data, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically. Continued use of the platform after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, please reach out:

Email: contacts@hayfish.ai

Support: Submit a support ticket

Company: Hayden-Fisher Technologies, Inc.